A post on the BBC website describes one of their writers planning to give up on “Name Brands” cold turkey.
I’m no “We-can’t-get-people-to-support-us-so-we’ll-just-riot.” anti-globalization nut. I’ve never even read No Logo, but I do like the idea of not being a walking billboard.
Part of the problem is, I like the idea of buying quality stuff. I don’t often do it, but I would like, if I could, to buy the best stuff. And that stuff has logo’s on it. That might sound the opposite of what this guy is talking about, but that’s only because I kinda think he’s an idiot. Sure, not being a free advertisement is a good idea, but throwing away everything you own with a logo on it is just stupid.
In William Gibson’s Pattern Recognition, there’s a character who is “allergic” to corporate logo’s and advertising. The stuff can literally make her sick. In response to that she removes as much as possible from her daily life. Going so far as to have belt buckles sanded down to remove manufacturers name.
That stuck a chord with me. I like the idea of removing the stitching that says “Levis” on my jeans. Peeling the sticker that says “Designed for Windows XP” off a laptop. But everything has it’s limits. I don’t think Anita would enjoy me prying “Toshiba” off of the TV.
That wouldn’t exactly come off cleanly.